Artificial intelligence has completely changed how we used to work, and for now, AI marketing tools are reshaping the industry's future. These tools can do anything from analytics to reporting, brainstorming new ideas, drafting email copy, customer care, reporting, creating personalized offers, and content creation. Therefore, companies are investing in such tools and getting more out of their efforts.

But remember that to reap the full benefits of these AI tools, you need to choose the right one, which is a real challenge for many businesses. That's why we have enlisted the 12 best AI marketing tools that help you speed up workflow, make better decisions, and succeed in this competitive market. So, let's get into the details without any further delay!

Best AI Marketing Tools in 2025

Below, you can find the best AI marketing tools of 2025:

Jasper AI (For Copywriting)

Jasper is an excellent choice to speed up your writing process. The tool offers multiple fonts and creative copywriting, incorporating different tones and styles. Jasper allows you to choose from 80 different languages. It is also helpful as a marketing tool because it can create company campaign ads, blog posts, outlines, emails, and landing pages based on the information you provide. Using all the information, Jasper provides quality content that suits your company's vision and brand.

Albert.ai (For Digital Marketing)

Before AI, advertising was hit and miss, but times have changed, and digital marketing is at scale. It personalizes and optimizes content ads across all paid search and social media platforms, including Facebook, Twitter, Bing, and Google ads. Albert.ai describes itself as a "digital ally" and calls its methodology "data-powered creativity." The tool frees humans from creating campaigns that connect to people and step in to take the role using AI and automation. It helps perform keyword searching, optimize ad spend, engage the audience, and report.

ChatGPT (For Research And Writing)

ChatGPT is a great marketing tool because it helps you brainstorm, format your content, and create personalized marketing messages based on the information you provide. It also helps in market research. The tool learns your preferences through previous discussions and provides more accurate results for your brand. You can build custom chatbots by providing unique data and instructions using GPTs to get more personalized outputs.

Zapier (For Automation)

Zapier integrates thousands of apps, including AI tools. It is one of the best AI agent platforms for automation. It saves you time, provides efficiency, decreases repetitive tasks, and saves money. Zapier offers interface builder, chatbot creation, and database tools to assist in creating landing pages, developing lead management solutions, and building custom chatbots, all in one platform. Behind Zapier is built-in AI that converts your ideas into tangible solutions, and it helps in all other platforms you use to perform your tasks.

Grammarly (For Editing)

Grammarly is a built-in generative AI tool that allows you to detect and highlight errors relating to spelling, punctuation, grammar mistakes, inconsistent writing style, or dispensable words when you are writing on other apps such as email, Microsoft Word, Google Docs, or more. Grammarly suggests improvement in your content quality and generative content according to your style guide, formal or informal, extensive or brief. It is free, but you must buy a premium plan to enjoy special and useful features.

Canva (For Images And Videos)

Whether it is social media, blogs, or LinkedIn posts, the canvas is ready to generate custom images or videos. You still need to pay for some content that appears in the free version, which can be annoying sometimes, but Canva comes with millions of templates. Adding relevant images or videos always makes your content stand out and self-explanatory for people with visual understanding. In Canva, you can customize images or videos with different styles, colors, fonts, and layouts; all you need to do is add your ideas or content theme to the tool. Canva will generate relevant content that best suits your company's brand and product features.

Writer (For Copywriting)

Write enhances your overall marketing efforts. It is a traditional text editor version but faster and more powerful. Instead of rewriting content, it provides recommendations and advanced copywriting solutions, including autocorrect, autocomplete, grammar mistakes, and clarity checks. The built-in AI in the background maintains your company's voice, tones, and styles by incorporating a database of approved terminology. Writer helps you maintain accurate and professional copy across all platforms. You can use Writer for free or purchase their basic plan.

Surfer SEO (Content Optimization Tool)

The goal of any writing content creator is to get a ranking on search engines. Surfer SEO improves the overall quality of your web pages. It is a content optimization tool, which means it evaluates keywords, length, readability, headings, and other aspects of your content to increase the rankings in search engines. Surfer SEO highlights top-ranking words and generates content outlines. You can work directly on Surfer SEO or integrate it with other AI marketing tools such as Jasper. You can also copy and paste your content into the tool for quick analysis.

Runway (AI Video Generators)

Runway is an AI video generation app that creates unique, customized videos from prompts. It does not use pre-defined templates, providing a more personalized experience. Runway can create AI-generated videos for personalized marketing collateral or a short YouTube video tutorial. It converts text to video, removes backgrounds, creates extra slow-motion videos, and generates subtitles. Runway has many other features that work with sound and images.

Influencity (Influencer Marketing)

Influencing is your go-to app to promote your brand through social media influencers. Branding through influencers has become a major trend in the past couple of years, whether shopping hauls, product reviews, or sponsorship. The app is best for targeting audiences of younger ages. The AI behind Influnecity assists you in finding creators according to your niche, whether it is beauty, gaming, tech, or DIY. It allows brands to collaborate with influencers on social media for different campaigns and monitors their effectiveness and stats.

Reply.io (For Email Marketing)

Reply.io describes itself as a "sales engagement platform." Most email responses are repetitive and may become boring for manual work; this is where Reply.io comes in. It uses automation to reach and follow-up processes, increasing sales teams' effectiveness and efficiency, hence the description of a sales engagement platform. Its AI-driven features suggest the best timings and methods to reach the audience. Reply.io offers multi-channel campaigns through email, phone, SMS, and LinkedIn platforms. It also analyses the effectiveness of your campaigns. Reply.io integrates with multiple platforms, including CRM systems and social platforms, for a seamless process. You can also customize communication on a large scale to increase engagement rates.

Hemingway editor (for content editing)

Hemingway is easy to use. To start editing, copy and paste your content into the app and hit return. It works by highlighting complex and lengthy sentences in yellow. If the sentence is highlighted in red, it means that your sentence is dense and has a difficult vocabulary. Weaken phrases, adverbs, or passive invoices are marked with blue. The AI working in the working background helps you fix these highlights. It analyses the style of your content and suggests appropriate diction and concise sentence structure. Moreover, it also shows your readability score and grade level, which indicates the overall presentation of your content. Grade 9 or lower is ideal to reach a larger audience. The free version is available along with the paid version. The paid version allows you to export PDF files and use the app offline, but the free version is still useful.

Conclusion:

The best AI marketing tools for 2025 include Jasper, a great tool for copywriters to create the best copy, and Writer and Hemingway Editor. For email marketing, use reply.io to save time for repetitive email replies. For AI video and image generation, use Canvas and Runway. You can also customize your experience according to the text you provide it. Surfer SEO is the best tool for content optimization and integrates with other apps. Zapier is an app you can use for automation that offers custom chatbot building. Other tools include Grammarly, influencity, and Albert.ai.